Design and Wonder in the Everyday

PSAs for teens

Thursday, April 1st, 2010

Color us impressed with the series of PSAs by the Substance Abuse and Mental Health Services Administration, working in collaboration with the Ad Council and the Inspire USA Foundation. The Reach Out campaign is designed to reduce the incidence of suicide and suicide attempts among teens in the United States. Usually, we’d think it to be another lame attempt by adults to be “hip,” but these PSAs are visually compelling and emotionally powerful. (They even have a YouTube channel and a Facebook page.) View our favorites:  “Running is Not Forever,” “I Believe,” and “Please Understand.”

Embrace Life PSA

Monday, February 22nd, 2010

Thanks to Motiongrapher for calling attention to this great PSA for the Sussex Safer Road Partnership. Simple premise, big emotion.

Playing with food pays off

Thursday, August 20th, 2009

Whether you’re from Canada or not, you can no doubt appreciate the message behind this “Eat Real, Eat Local” spot. Imaginative uses of food and infographics set on a dinner table make for a fun learning experience.

We need more of these type of spots — in content and design — on a global scale.