The band Concave Scream taps into books to promote their new album “Soundtrack for a Book.” Using the strategy of viral marketing—that is creating stunning content worthy of forwarding—their promotional website utilizes an incredible Flash application featuring digitized classic book covers for an interactive online distraction. *Geek Alert!* The application is reminiscent of a Star Trek episode where some unfortunate crew member gets stuck in the transporter mid “beam me up, Scotty.”
While toying with the pixels of “The Secret Garden” or maybe “Heidi,” you can listen to tracks from the band’s album. It’s a slick interface allowing users to download their manipulations as a desktop wallpaper. It’s definitely worth a minute of your online day. Link
