Thanks to Motiongrapher for calling attention to this great PSA for the Sussex Safer Road Partnership. Simple premise, big emotion.
Thanks to Motiongrapher for calling attention to this great PSA for the Sussex Safer Road Partnership. Simple premise, big emotion.
The Visionaire Group’s work for the ELSE Mobile promotional campaign is motion graphic goodness.
Graphic designer Sean Tang created some amazing posters for advertising agency JWT Shanghai, which put out a a series of ads for the China Environment Protect Foundation. At this size they look like the typical moody beauty of traditional Chinese scroll paintings. Click on them to view a large version and see the detail of electrical towers, skyscrapers, and automobiles wrecking Mother Nature. Great work.
Also check out the animated version below, which played in the People Square Subway Station.
Whether you’re from Canada or not, you can no doubt appreciate the message behind this “Eat Real, Eat Local” spot. Imaginative uses of food and infographics set on a dinner table make for a fun learning experience.
We need more of these type of spots — in content and design — on a global scale.
The is an inspiring piece of advertising by BBH London for Johnnie Walker. Done in one take (after 40 takes), this short stands out because of its sharp copywriting and great direction. Be sure to visit the BBH Labs post to read more about its inspiration and how it was done. By the end, I wanted to COL (clap out loud) for Robert Carlyle’s performance.
At its core, this is storytelling well done. The brand is so strong, that it doesn’t need the standard glitz or over-the-top advertising so prevalent in our media. This is the path marketing needs to travel in this sound byte world. We are a race bound by storytelling. If your brand has a story, tell it.
While I can’t stand over-the-top advertising and the saturation of public places with adverts, I do acknowledge that it does keep talented artists fed and clothed. In my opinion, good advertising — strong emphasis on good — is more art and delight than product pimp. Of course, my opinion means nothing. In any case, let me whore out this one great piece of advertising promoting SHS Teen Clothes. It’s funny and well shot. (Hello Kitty’s skull is freaky cute.)