The is an inspiring piece of advertising by BBH London for Johnnie Walker. Done in one take (after 40 takes), this short stands out because of its sharp copywriting and great direction. Be sure to visit the BBH Labs post to read more about its inspiration and how it was done. By the end, I wanted to COL (clap out loud) for Robert Carlyle’s performance.
At its core, this is storytelling well done. The brand is so strong, that it doesn’t need the standard glitz or over-the-top advertising so prevalent in our media. This is the path marketing needs to travel in this sound byte world. We are a race bound by storytelling. If your brand has a story, tell it.
