Agena Agogo

This is next draft of the 2009 Conference Brochure I posted earlier. There was some concern on the first draft that the meaning of the single hand could be mistaken as “stop!” and not as it was intended. Note taken. I went through several alternative designs and settled with hands again, this time in a outreaching gesture as though to grasp each other. I also took the time to warp the words according to the curves of each hand, which turned out pretty well.

   

I stopped by at Whole Foods’ grand opening to see what I could see. 

The store basically looks like the souped up Safeway on Kapahulu Ave. It’s nicely lit with bars of every kind (seafood, salad, pasta, olives, and more). One thing different is that they have a make-up counter. Go figure.

One immediate benefit is that they do provide a seating area so now the “cool people” who like to hang out at Kahala Mall have more seats to sip their fair trade cappuccinos or smoothies and browse the Web on their Macs and/or iPhones (though I’m not sure if there’s wireless access). Thankfully, this lightens the pressure on the seats at Starbucks, Barnes & Noble, and the halls of Kahala Mall. 

For those who want to gawk at the latest in store layout strategy and product presentation, the Whole Foods is where Star Market used to be in Kahala Mall (4211 Waialae Ave., Suite 2000, Honolulu HI 96816).