This is one of the rare freelance projects I took on just because I like the people in the organization. This is the PhD program and policy manual for the University of Hawai‘i School of Social Work.
I went with bees as a visual because of their “social” nature, and all the social workers I know are incredibly busy and dedicated to the people they serve. The flowers, of course, represent those they serve. (Yes, it’s cornball. What do you want?)
The difficulty of this project was finding visuals to use. Ordinarily, I might have considered using the school’s building or some feature of the architecture, but that wasn’t an option. When meeting with the program director, I had a private tour of the most awful university building I’ve ever seen: Henke Hall. I don’t want to go into too much detail, but there were cats living in the ceiling. ‘Nuff said.
Anyways… bees. They turned out to be a good visual, worked as a symbol, and the social work committee loved it. That’s all that matters.